What Propeo gives you
For a one-time flat fee of £149, every Propeo listing includes:
A professional property listing page with a unique web address you can share anywhere — directly to buyers, via WhatsApp, on social media, or printed on a board.
QR code linked to your listing page, for use on your advertising board, flyers, and printed materials.
Advertising board (PDF) formatted for professional printing with your QR code, listing address, and contact information. This can be put onto an external post or in a window.
Professionally designed A4 flyer (PDF) ready to email to your contacts, post on social media and local community pages, or print for letterbox drops and local distribution.
A Property Information Pack— a document that compiles the key information a buyer needs to assess your property before making an offer: tenure, council tax band, EPC rating, utilities, planning history, and more. The government is moving toward mandatory upfront information requirements. Propeo includes this as standard today within the set fee.
Propeo Writer — our AI-powered listing description tool. Answer questions about your home and Propeo Writer generates a compelling, buyer-focused description in seconds. Edit it, adjust it, publish it.
Stripe Identity verification — every seller is verified before their listing goes live, giving buyers confidence and giving Propeo a trust baseline that most private sale platforms don't have.
What Propeo is not
Propeo is not a listing aggregator that lists your property on a directory and leaves you to it. It is a professional, property marketing platform — which means every feature is designed to help you present your property professionally and reach buyers and tenants effectively.
We are not a hybrid estate agent. We do not charge a monthly fee, do not require a contract, and do not take a percentage of your sale price. We are not an estate agent.
We are not a portal. We do not host thousands of properties on a shared search page and rely on your property getting lost in the scroll. Your listing page is yours — a dedicated website address that reflects your property, not an anonymous slot on a database.
We are not an intermediary. We do not sit between you and your buyer. When an enquiry comes in, it goes directly to you. The relationship is yours from the first contact.
Who Propeo is for
Propeo is built for two types of homeowner.
The informed seller who knows they do not need an agent to find a buyer or tenant — they need the tools to present their home professionally, reach interested parties directly, and handle enquiries themselves. They have seen what agents charge and what agents actually do, and would prefer to save thousands by marketing thir property themselves.
The cost-conscious seller who would use an agent but for whom the commission represents a significant sum that could go toward their next purchase, home improvements, or simply staying in their pocket. They are willing to invest a few weekends of their time in exchange for saving several thousand pounds.
In both cases, Propeo gives them what they need to do it properly in order to save thousands.
What we believe about private marketing
We believe the estate agent commission model is becoming an outdated, legacy structure that made sense before the internet existed and makes progressively less sense as the tools available to homeowners improve.
We believe that selling or letting your home without an agent is not a downgrade — it is a different approach, and one that works well for a large proportion of sellers when they are properly equipped.
We believe that transparency, verification, and compliance are not optional extras. A private sale should give buyers the same confidence as an agent-led one. That is why every Propeo listing includes identity verification and a Property Information Pack — not because we have to, but because it is the right way to do it.
We believe that the price of a tool should reflect what it costs to build and operate, not what the market will bear. £149 is not a compromise. It is what a professional property marketing platform should cost when it is built efficiently and does not carry the overhead of a high street branch network.
